The ISM is like a family meeting of the confectionery and snack industry. The number of participants made it possible and provided for a friendly cooperation.
Bright packing with information content on the reverse side, an unusual division of the bar and special recipes. And this is due to much more than simply successful marketing.
The way products are presented at ISM has changed several times over the course of the 50 years. This poses new challenges for the exhibitors and its entire team.
From the sample show for sweets and snacks to the place to be in Cologne: a lot has happened in 50 years of ISM. Numerous exhibitors tell us what has changed.
Organic, fair, vegan - one hears these key words more and more frequently. According to an infas survey, 50 percent of the – primarily female – people occasionally buy organic products, 25 percent actually buy them often