ISM: 02.–05.02.2025 #ISMCOLOGNE

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What does our guiding theme mean: Enable, Excite, Encourage?

ISM's guiding theme "Enable, Excite, Encourage" stands for the confectionery industry's enthusiasm and commitment to its craft as well as for the promotion of cooperation and knowledge exchange.

The overarching goal is to lead the industry into a successful future that is characterised by mutual inspiration and thus drives innovation. This also involves overcoming current challenges in the industry.


... emphasizes the importance of a diverse, global offering of confectionery and current trends for the upcoming season. The central idea here is to promote enthusiasm for the variety of confectionery through creative products and innovative event concepts. Platforms like the New Product Showcase provide companies with an excellent opportunity to showcase imaginative novelties and inspire the industry.


... focuses on creating awareness and reach for outstanding concepts and products. ISM supports companies in promoting and further developing promising ideas and innovations. As the trade and trend platform for confectionery and snacks, we ensure that products are made accessible to a broad audience, thereby enabling new business potentials.


... represents the promotion of knowledge dissemination and intensive exchange among professionals. ISM deepens industry expertise with formats such as the Expert Stage and brings together experts from around the world. Active participation in discussions, workshops, and seminars to share knowledge and collaboratively work on pioneering solutions is the primary focus.