Whether next to the checkout or in view on the coveted sweets shelves – it has always been a tough battle between the sweets manufacturers to get the best places in the supermarket. More recently in addition to the established brands, viral sweet trends have additionally been forcing their ways into the stores via the social media. However, the space on the shelves remains limited. So, it is high time that the sweets companies look further than the stationary supermarket shelves and start addressing the customers directly. You can find out below why it is worth selling sweets directly and which marketing options brands can implement to support direct selling.