Good reasons for your visit to ISM

There is no getting around ISM for anyone who wants to be successful in the sweets and snacks industry.

Here are 5 good reasons why you should attend:

International meeting point of the sweets industry

ISM is the annual meeting point of the international sweets and snacks industry. First-class exhibitors, lectures, workshops and targeted networking turn the fair into a must-attend event for professionals. As an industry trendsetter, the trade fair provides valuable insights into trends and the developments on the market and in the competition. Its exclusive trade fair character ensures a professional atmosphere, because it is only open to resellers.

Top-class decision-makers among the visitors

ISM attracts top visitors from the leading trading companies in the world and from the biggest German chain stores. Decision-makers from 148 countries ensure a first-class audience. The trade fair convinces with an exceptionally high satisfaction rate: 94% of the visitors recommend the fair, 82% are (very) satisfied with their trade fair visit.

Trends and innovations under focus

As an industry trendsetter, ISM offers exclusive insights into innovations and new products. The New Product Showcase presents current market innovations, whilst special areas place a targeted focus on start-ups as well as trend snacks like vegan specialities, bars or alternative proteins. The Finest creations – hand-crafted section highlights hand-made sweets. Furthermore, a third of ISM's exhibitors present the largest offer of private labels worldwide in the sweets and snacks section.

Global media presence and high reach

ISM attracts worldwide attention with over 400 journalists and creators from more than 20 countries reporting live from the trade fair. The trade press reaches just under 9 million people, whilst around 2,000 articles in online media, TV and radio generate a reach of 390 million people.

Cologne: A first-class trade fair location

ISM's attractive location in Cologne makes the trade fair particularly accessible. The fair grounds are located close to the city centre and they benefit from the city's outstanding infrastructure. As a business and media metropolis, Cologne offers a large selection of hotels, restaurants and cultural offers. The co-location of the supplier trade fair, ProSweets Cologne, is a special benefit since this unites the entire value chain of the sweets and snacks industry in Cologne.