ISM: 23.–25.04.2023 #ISMCOLOGNE

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New Product Showcase

A dazzling appearance for your new products

ISM New Product Showcase

The New Product Showcase has established itself as a successful and popular platform for the top innovations of ISM and has been a visitor magnet at ISM since 2009. Once again in 2022, we are offering you the opportunity to impressively present your new products on the Boulevard.

This is where the decision-makers selectively inform themselves about the new products of the sweets and snacks industry. An independent jury (experts from industry, trade and scientists) selects the five most innovative products of ISM 2022. Winning categories: chocolate & chocolate products, sugar confectionery, biscuits, snack foods, Trend & Natural Snacks.

The offer: more attention, more chances to make contacts, more business

  • High-quality special event on the Boulevard
  • Attractive hotspot for all decision-makers
  • Additional placement of the products on the ISM website plus direct contact to you
  • Faster access to product information through QR codes
  • Supportive communication from the ISM press service
  • Easy visitor orientation

The costs

Your presence at the special event and on the website will cost you a one-off charge of Euro 695.00 plus VAT per display window.

Please note that the number of display windows is limited and only products which have been launched after February 2021 can be registered.

New Product Showcase

Our flyer chart contains all important facts and figures at a glance.

Download ISM New Product Showcase flyer (.pdf)

The New Product Showcase 2022 is fully booked. Registrations are no more possible.

The arguments: The response to ISM 2020 in figures

  1. The trade visitors' most important trade fair objective is gathering information on new products (64% agreed)
  2. 77% of the trade visitors appreciate having the opportunity at ISM to inform themselves about new products and trends
  3. 68% of the trade visitors are familiar with or visit the New Product Showcase, it is thus the most well-known special event at ISM

Carolyn Tiedemann

Your contact

Carolyn Tiedemann
Project Assistant
Tel. +49 221 821-2802
Fax +49 221 821-3997
Write an e-mail