"Upcycling" chocolate "Cabosse": a revolutionary taste experience
"The Belgian chocolatiers have succeeded in capturing the taste essence of a cocoa pod with all its nuances in a fruity-chocolaty way in the Cabosse filling, creating a new taste experience for chocolates," said the jury of the ISM Top Innovations Award 2022.
Nicolas Degryse, Marketing & Communication Specialist at Vandenbulcke Confiserie, talks in an interview about the idea of launching such an innovative product and explains why the confectionery is still reaping the benefits of the media hype surrounding the TOP Innovations.
The "upcycling" chocolate "Cabosse" created especially for ISM to be presented to customers there for the first time.
Mr. Degryse, your product is one of the top innovations at ISM 2022 and took 1st place. Congratulations again! What impact did the award have on your business?
We created the upcycled chocolate “Cabosse” especially for ISM to present it to our customers and subscribed it for the New Product Award. Winning the award gave us a lot of visibility in press releases and we had contact with a lot of potential customers because it is a very revolutionary product.
What is so special about your winning product?
Normally only the cocoa beans are used to make chocolate, but the cocoa beans are only
30 percent of the entire fruit. The rest is pulp (white flesh) that is normally being discarded, so it is a loss of 70 percent of the entire fruit. We made a chocolate where the filling is made of that white flesh. In this way, there is less waste, and the cocoa farmers have more income because the sell more of the same product.
On top of that, we made it in a “plastic” free packaging, using no plastic tray but a recycled paper tray.
In your point of view, what does it need to continuously come up with new ideas and products in the sweets and snacks industry?
Sweets and snacks industry is a fast-evolving business. Next to your core products, it is always interesting to follow the market, see which trends are in which countries to set up new products. We are not a company that releases a new product every month, but with our R&D department, we are striving to have one new, but very good product a year.
Why should exhibitors of ISM apply for the New Product Showcase Award?
The new product showcase award is a very good platform to reach a lot of international customers and have a lot of visibility. Even when you don’t win, you are showcased in the middle of the fair where a lot of international buyers go looking. So don’t hesitate and apply for the New Product Showcase award.