ISM Testimonials

For four days Cologne was the capital city of the international sweets industry: From 2 to 5 February 2020, sweets and snacks were the centre of attention of the around 37,000 trade visitors from 148 countries, who attended ISM. In total 1,774 exhibitors from 76 countries took part at the 50th edition.

In its anniversary year, the leading global trade fair for sweets and snacks was once again bringing all of the internationally relevant market participants from the industry and trade together in this magnitude and was thus confirming its function as the most important business hub, export driver and innovation platform for the sweets industry.

On-site, we asked the ISM visitors for their opinion about the trade fair. Here are some statements:

The start up businesses section is very interesting to go through. Creative ideas and new products is what ISM is all about.

Dawond Qasrawi
Executive Manager - Attayebat Company

Still the best opportunity to meet all important suppliers in 1-2 days and get informed about the latest trends.

Peter Misamer
Buyer - Hussel GmbH

The ISM enables us as trade dealers, to obtain a comprehensive overview of the trends and developments in the industry.

Hendrik Nölker
Buyer and owner - Nölker & Nölker OhG

At ISM I gather important information about new products and trends and am also able to meet business partners from all over the world. That is why I don´t miss to come each year.

Martin Dimitrov
Chief operations officer - Rada FNB Ltd.

ISM is a great show for the industry. We come every year and make important contacts for our business.

Vanessa Fairtax-Woods
Trading Director - Shipping Trading LTD

This is a fantastic show, plenty of opportunities and exciting innovations.

Gleen Troy
Managing Director owner - Total Brands Solutions

The ISM trade fair has been an increadible source of new products inspirations due to the great variety of many international quality suppliers.

Arjam Both
Senior Vice President Global Sourcing - Walmart Inc.