ISM 1971 - 50 sweet years

That is how it all started in 1971

Simple stand walls provided by Koelnmesse, plain furnishings - the 351 exhibitors of the early days came from 14 countries and took up 16,500 m² of gross exhibition space.

Take a journey back in time to 1971 and take a look at ISM’s beginnings. A number of stands in a 70s look and a small exhibition with photos and a host of memories from ISM’s history invite you to discover how the world’s leading trade fair for sweets and snacks once began. Take a seat in the authentically recreated 70s living room and enjoy looking back at ISM’s history and ahead to the trade fair’s future in our anniversary film.