ISM: 02.–05.02.2025 #ISMCOLOGNE

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New products from Frisia

2024 is a special year for our brand: Frisia celebrates its 125th anniversary! Visit our booth right across the Astra Sweets stand and celebrate with us.

Since 1899, Frisia has been creating sweets that make people happy. From deliciously sweet to crackling sour. Our sweets inspire big grins, sparkling eyes or a smile when you share them. There are so many moments to savour, and Frisia is adding that little bit extra to them. Every day. All around the globe.

At ISM, we’re highlighting that product innovation has always been important at Frisia, for 125 years now. We never stop researching new flavours, improved shapes, different coatings. Discover our new range in UFO sweets: exciting flavours in a small pack-size. Did you know that Frisia produces according to the original UFO recipe? We’re also presenting deliciously soft marshmallows, coated with a crunchy layer of premium Belgian chocolate. This mouth-watering proposition will surely keep you wishing for more!

Come and taste our high quality and surprising candy experiences in our Frisia booth.
Frisia, so many sweet moments.


Frisia booth: hall 4.2 stand O019
Astra Sweets booth: hall 4.2 stand O018

To the press compartment of Astra Sweets N.V.

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