NEW: Cappuccino "Nougat" as a limited edition from May 2024
Since 1893, melt-in-the-mouth praline specialities have been produced under the Viba brand with the greatest care and the softest melt-in-the-mouth texture. Viba knows its "Nougat"-craft like no other in Germany.
"Future-proof, innovative products with excellent flavour that also remain connected to our tradition - that is our aspiration for the coming decades," says Corinna Wartenberg, Managing Director of Viba sweets, looking forward to an exciting year. Viba recently celebrated its 130th anniversary and has made it its mission to surprise customers time and time again with delicious creations.
"We know that our customers very often enjoy Viba nougat in combination with coffee specialities, so we want to present this snacking experience as the perfect liaison with the cappuccino praline," says Wartenberg enthusiastically about the upcoming line extension, which will be presented at ISM 2024.
Flavourful, finely layered and irresistible: the new variety is also visually appealing. With its two layers of very light and dark nougat, the small praline is reminiscent of a delicious cappuccino topped with milk foam. The nougat gets its mild cappuccino flavour from finely ground roasted coffee and promises a little dolce vita when savoured.
With Cappuccino, Viba is picking up on an unbeaten flavour trend that is intended to appeal to the core target group as well as new buyers. The popular delicate melting flavour of German "Nougat" is once again significant in the new limited edition.
The small 10 g bites are individually wrapped in 100 g bags for optimum freshness. With its metallic effect on the packaging, the special edition has a very high-quality look and fits in beautifully with the equally newly packaged classics in the varied Viba "Nougat" bag range. Without a viewing window and instead with a large, indulgent product image, the 100% paper bag is not only particularly aesthetic, but also fulfils all the requirements for easy recycling.
The limited edition "Cappuccino Nougat" is available in a 12-pack shelf carton and as a 2-pack mix secondary placement with the layered "Nougat" product, which will also provide sensual nougat flair at the POS.
www.viba.de
To the press compartment of Viba sweets GmbH
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