MARYLAND Snack Nuts continue to be a success. Starting this April, the new Honey & Salt variety will provide a sweet addition and further sales opportunities.
Whether it’s yin and yang, hot and cold or small and large: opposites attract, as we all know. This also applies to food. "In confectionery and snacks, the combination of sweet and salty has established itself as a consumer favourite," says Micha Kohn, Head of Brand Sales. Starting in April 2023, nut lovers and snack lovers can also enjoy this flavour experience as a MARYLAND nut mix: introducing the new MARYLAND Snack Nuts Honey & Salt!
The Snack Nuts Honey & Salt are a crunchy mix of sweet-coated peanut kernels as well as roasted and salted almonds, cashews and peanuts. The new variety adds a slightly sweet variant to the previously predominantly salty Snack Nuts range and thus offers further purchase incentives in the young target group.
"We continue to see good sales opportunities in the salty snacks segment and are pleased that we can give the Snack Nuts further growth potential with the new variety," says Micha Kohn. The fact that the brand's nut products continue to be successful was also confirmed by the "Top Brand" award in 2022. This award is given annually on the basis of figures from the GfK (Association for Consumer Research) and transparent criteria.
Also starting in April, two secondary placements with a new assortment will ensure impulse purchases and additional sales. These are available as a 56-slot floor display with two tiers and as a 60-slot display with four tiers. In both secondary placements, the new variety is combined with the classic Snack Nuts Salt and the spicy variety Salt & Pepper.
MARYLAND Snack Nuts Honey & Salt will be available starting April 2023. One carton contains 275 g. The RRP per cup is 2.99 euros.
To the press compartment of Herbert Kluth (GmbH & Co.KG)
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