Enhancing brand experiences at POS: At this year's ISM Cavendish & Harvey, the German confectionery company, is presenting its new promotional and information display concept for product presentation at the point of sale. It is an outstanding tool to increase customer engagement in-store. Outstanding because it stands out in the store. The metal display has a more emotional design and is the attention-grabbing alternative to traditional shelf placement. Visitors of the fair are cordially invited to stop by at stand G-31 in Hall 10.2 and see the metal display as well as the company's new products.
Kaltenkirchen, March 2023 - Cavendish & Harvey`s new metal display is a true all-rounder when it comes to presenting a holistic Cavendish & Harvey brand world in a small format without the retailer having to provide additional shelf space.
Customers will only purchase products if they are easy to find and noticeable. Therefore, attention-grabbing displays are essential for a brand’s success. Positioned in high-profile, high traffic places at point of sale. The goal is to expand the brand presence in retail and to become a fast mover interms of turnover rates and rotation of goods. The results speak for themselves: In test markets, the new display was able to increase the speed of rotation by over 100% and, following its success, is now being rolled out widely. (Source: LEH 2019, test period week 14-24)
Tasteful - attractive - flexible: The new metal display has many advantages: The stylish presentation makes the confectionery appear to be even more tempting. The attractive offer ensures a special shopping experience, and the display can also be designed individually to tailor for the needs of specific customers.
Compared to its predecessor, the new display allows other products such as glasses and winegums to be integrated. It also provides a larger communication area. The colourful design with eye-catching imagery is intended to create an emotional bond with the customer. Cavendish & Harvey also changed the base colour from black to gold to better reflect the Cavendish & Harvey brand identity.
The metal display has been in use by Cavendish & Harvey for many years and will now be employed as an alternative to classic shelf placement. It combines the advantages of secondary and shelf placement. To exploit the full potential of the display, the company optimized it last year.
About Cavendish & Harvey GmbH
The Cavendish & Harvey brand has stood for mouth-watering confectionery since 1977 and is the global market leader for high-quality hard caramels in Tins and Jars. Our Drops, made with real fruit juice, are dusted with icing sugar, and sealed in a premium gold Tin for the highest quality freshness. The unmistakable golden Tin often brings back childhood memories of special moments for many customers. Only high-quality ingredients, natural flavours, and colours as well as real fruit juice are used to produce the confectionery. Always with the additional seal of reassurance that the products are Made in Germany. As a family-run business with our headquarters in Kaltenkirchen, Germany, we provide customers in over 100 countries around the world with unique moments of pleasure. Cavendish & Harvey Confectionery GmbH has been a proud member of the family-owned Boettger Group, a medium-sized German group of companies, since 2002.
For further information:
lauffeuer Kommunikation | Claudia Liehr | Telefon: 040 – 716 61 33 12 | E-Mail: cl@lauffeuer-kommunikation.de
*Deloitte Global Consumer Pulse Survey Oktober 2021
**Utopia-Studie 2022
To the press compartment of Cavendish & Harvey
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