About Prof. Dr. Sven Feurer
Sven Feurer studied business administration at the University of Mannheim (Germany) and the University of Umeå (Sweden). He then worked as a doctoral candidate at the Chair of Marketing & Innovation at the University of Mannheim. After receiving his PhD (Dr. rer. pol.), he worked as a post-doctoral researcher at the Marketing & Sales Research Group at the Karlsruhe Institute of Technology (KIT). During this time, he spent two research semesters at Vanderbilt University's Owen Graduate School of Management. Since January 2021, Sven Feurer is Professor of Marketing at the Bern University of Applied Sciences. He is also head of the marketing group (since August 2022). Sven Feurer's research and teaching focuses on the areas of consumer behavior, pricing and innovation management.