The international confectionery manufacturer Cavendish & Harvey launched its new premium range Double Fruit Drops several years ago. The innovative feature: Each variety combines two taste experiences. The refined creations invigorate with their uniquely different fruit case and fruit filling. Now the time is ripe to introduce yet another highlight - The new Double Fruit variety Orange with Raspberry Filling! This delicious Drop combines the sweetness of orange peel and fruitiness of a raspberry filling. Visitors of the fair are cordially invited to stand G-31 in hall 10.2 to savour this new product for themselves.
Kaltenkirchen, February 2023 - The confectionery manufacturer Cavendish & Harvey is expanding its Double Fruit Range with an ISM innovation "Orange with Raspberry Filling". This Drop deliciously combines two fruits in one. It addresses today’s zeitgeist. “We are very pleased with the success of our Double Fruit products. The range grew by 60 percent last year and appeals particularly to younger buyers who are looking for varied and extraordinary taste experiences. With the Orange with Raspberry Filling flavour, we are now expanding the range and plan to accelerate our growth potential” explains Frank Gemmrig, Managing Director at Cavendish & Harvey.
Orange with Raspberry Filling: fruity-sweet duo for the Confectionery shelf
The new Double Fruit creation Orange with Raspberry Filling will be available in stores as of April 2023. The tasteful contrast between sweet orange outside and raspberry inside ensures a fruity and varied taste experience - and for innovative impulses on the confectionery shelf. The variety complements the existing flavour combinations "Lemon with Strawberry Filling", "Blackcurrant with Apple Filling", "Cherry with Lime Filling" and "Grapefruit with Pineapple Filling". Each creation offers the combination of a sweet fruit with a sour fruit. This enhances the taste contrast between the casing and the filling. The range is available in the characteristic golden 175 g Tin, which we invite you to enjoy and share.
Triple POS launch activations
To draw the attention of consumers in food retail to the new product, Cavendish & Harvey will carry out a series of marketing activities in the spring: This includes eye-catching displays, activating sampling and extensive PR and social media campaigns.
Sustainable packaging for discerning consumers
Consumers are increasingly paying attention to the sustainability of packaging when purchasing products. 63%* have already adapted their consumption behaviour to counteract the effects of climate change, including reducing and recycling household waste. For 66%, a sustainable product is one that is made with recycled resources. Almost every second German stated that they had selected a sustainable product based on its seal*. The younger generations are raising awareness of sustainability in consumer behaviour: 92 percent of 18–24-year-olds and 88 percent of 25–34-year-olds are convinced that young people will consume sustainably in the future**. This trend is increasingly influencing purchase decisions in the confectionery market and is becoming one of the keys to successful sales and a positive brand image. A new icon adorns the new Double Fruit Drops Tins to visibly communicate that our packaging is 99% recyclable.
About Cavendish & Harvey GmbH
The Cavendish & Harvey brand has stood for mouth-watering confectionery since 1977 and is the global market leader for high-quality hard caramels in Tins and Jars. Our Drops, made with real fruit juice, are dusted with icing sugar, and sealed in a premium gold Tin for the highest quality freshness. The unmistakable golden Tin often brings back childhood memories of special moments for many customers. Only high-quality ingredients, natural flavours, and colours as well as real fruit juice are used to produce the confectionery. Always with the additional seal of reassurance that the products are Made in Germany. As a family-run business with our headquarters in Kaltenkirchen, Germany, we provide customers in over 100 countries around the world with unique moments of pleasure. Cavendish & Harvey Confectionery GmbH has been a proud member of the family-owned Boettger Group, a medium-sized German group of companies, since 2002.
For further information:
lauffeuer Kommunikation | Claudia Liehr | Telefon: 040 – 716 61 33 12 | E-Mail: cl@lauffeuer-kommunikation.de
*Deloitte Global Consumer Pulse Survey Oktober 2021
**Utopia-Studie 2022
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