ISM: 23.–25.04.2023 #ISMCOLOGNE

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Süßwaren auf pflanzlicher Basis - eine SWOT-Analyse | Event on the ISM - the world's largest trade fair for sweets and snacks
Expert Stage

Plant-based Sweets – A SWOT-Analysis

from ProVeg e.V.
close open Dates and info
ISM Cologne
ProVeg e.V.
Genthiner Strasse 48
10785 Berlin
+49 30 29 02 82 53-0

The event

Burger King has been asking its German customers since last summer “Regular or with meat?” for its plant-based burger campaign. But how “regular” is the plant-based trend in the world of sweets? 

Starting from consumer research, this speech aims to provide from the perspective of a leading NGO in the plant-based sector a wide angle on the possibilities of plant based sweets and snacks, with their strengths, their weaknesses (as of now), opportunities and threats. A special focus will be given to certification, POS-placement and myth-busting consumer profiles, which should provide attendees with new perspectives to look into their products, customers and production processes to check for untapped potential in the plant-based category.

ProVeg International is a food awareness organisation with the mission to reduce the global consumption of animals by 50% by 2040.


Project Manager in Food Industry & Retail