Plant-based Sweets – A SWOT-Analysis

Burger King has been asking its German customers since last summer “Regular or with meat?” for its plant-based burger campaign. But how “regular” is the plant-based trend in the world of sweets? 

Starting from consumer research, this speech aims to provide from the perspective of a leading NGO in the plant-based sector a wide angle on the possibilities of plant based sweets and snacks, with their strengths, their weaknesses (as of now), opportunities and threats. A special focus will be given to certification, POS-placement and myth-busting consumer profiles, which should provide attendees with new perspectives to look into their products, customers and production processes to check for untapped potential in the plant-based category.

ProVeg International is a food awareness organisation with the mission to reduce the global consumption of animals by 50% by 2040.