Basics of Licensing

Brand Licensing is a 315 Billion+ business. Licensing International is the trade association. Member companies in over 40 countries enjoy access to a range of benefits, including extensive educational programs and global networking events. Numerous industries are no longer imaginable without licensed products. After all, licenses not only give generic products an emotional twist, they also keep the cash registers ringing in the retail trade. Learn more about the content and legal basics of a not-so-hidden champion!