ISM: 02.–05.02.2025 #ISMCOLOGNE

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Scale-up Area | Hall 10.1

You are ready for the next major step after the start-up phase?
Our new programme offers a tailor-made platform for companies that have grown out of the Start-up Area and have been operating for between 5 and 10 years.

In the scope of our Start-up Pitches* you are offered the unique opportunity to present your innovations to an international audience. Our Start-up Speed Dating additionally allows you to hold direct discussions with leading retailers.

Don't miss out on the chance to establish valuable business contacts. Take the reins in your own hand and steer your company into a successful future!

*Participation is subject to a selection process (brief application)


All ISM products


Lab5 by ISM, together with: Finest Creations – hand-crafted, New Product Showcase, Start-up Area and Trend Snacks.

Number of participants at ISM 2024:
This area is new and will be offered for the first time at ISM 2025.

Stand sizes and prices

8 sqm + 2 sqm bearing as rear wall - Euro 4,359.50

Including the following services

  • Space rental, flat-rate energy costs, 2 exhibitor passes
  • Stand equipment: grey rep carpet, stand lettering (max. 20 letters), waste basket grey, power socket, 4 spotlights with 35 W bracket, daily stand cleaning
  • Opportunity to participate in the start-up pitches and start-up speed dating (subject to a selection process)
  • Posting your company profile on the ISM website
    (Company name, logo (resolution: jpg hires 300 dpi), short profile in German and English, max. 100 characters each (or "digits", i.e. including punctuation marks and spaces), website URL in German and English)
    Delivery until 02.09.2024 to
  • Promotion of the Start-up Area in a visitor newsletter including a link to the above-mentioned profile page (Condition: profile page of the Start-up Area is filled with entries from at least 15 participants)

"Small" marketing package with the following services:

  • Entry in the alphabetical list of exhibitors in the trade fair catalogue (Visitor Guide), in the trade fair app and the online exhibitor search
  • Unlimited number of product group entries in the trade fair app and online exhibitor search
  • Participation in networking incl. making appointments


Additional services can be booked for a fee in the media shop

The stand package does not include furniture. This can be booked for a fee in the Service Shop or you can bring your own.

Scale-up Area application

Apply online now for the Scale-up Area.

Apply now
Contact for exhibitors

Claudia Majchrowicz Sales Operations Manager - Tel.+49 221 821-3899

Write an e-mail