ISM 2.0
INGREDIENTS | MANUFACTURING | FINISHED SWEETS AND SNACKS

ProSweets Cologne will be completely integrated into ISM from 2027 onwards and will continue under the new name ISM Manufacturing.
The contents will stay the same - and will even be expanded. ProSweets Cologne's renowned competence in machinery, systems, packaging and processes sections will thus gain increased international visibility and benefit from ISM's global reach.

From 2026 onwards, ISM Ingredients will encompass all aspects revolving around raw materials, flavours, extracts, functional ingredients and sensory innovations. This section covers the entire world of ingredients that are relevant for the development and differentiation of modern sweets and snacks. Here, the visitors can find solutions for taste, texture, functionality and food-related trends - all bundled in a clearly defined, internationally comprehensible brand section.

ISM Manufacturing specifically targets decision-makers from the area of industrial sweets and snacks production. These include production and plant managers, project engineers, technologists, packaging developers as well as professionals from the fields of automation, robotics, quality management and analysis. The section focuses precisely on those people, who design production processes, prepare investment decisions and evaluate technological innovations.

With the new brand structure, the visitor guidance will be organised more efficiently and in closer alignment with the value chain. The aim is to improve the orientation, make thematic connections more visible and shorten the walking distances. The final hall planning will, as usual, be published well in advance, but will be organised so that ingredients, manufacturing and final products are clearly separated from one another, while at the same time interlinked in a logical way.

For exhibitors the new brand architecture brings significantly higher visibility, because their offer is presented under the strong, globally renowned ISM umbrella brand. At the same time, they benefit from clearly defined market segments, a more precise target group address and greater international reach. Furthermore, the integrated structure ensures more efficient communication and marketing processes and provides a trade fair environment that noticeably increases the quality of the visitor flow and the relevance of the contacts.

The rebranding strengthens the entire global ISM network, since all the international formats are more efficiently connected due to the uniform brand logic. In future, ISM in Cologne will function even more strongly as the central leading platform, which formats like ISM Middle East or ISM Japan will be consistently linked to. This will create a harmonised brand experience for international partners and further expand the recognition level, trust and global positioning of the ISM brand.