ISM: 31.01–03.02.2027 #ISMfamily

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New Product Showcase

New Product Showcase at ISM

The New Product Showcase was the top event for all decision-makers. Here exhibitors showed their products that had been newly developed after the last ISM. In a high-quality special exhibition you could find out about the innovations in the confectionery and snack sector.

The top innovations were selected by an independent and expert jury - experts from the fields of industry, trade and science. The three best innovations were awarded prizes and honoured on 1 February 2026on the Talks & Tasting Stage.

To the New Product Showcase Award

The top 3 innovations of ISM in 2026 are:

1. Winner: CREATINE - Gummy Bar with chocolate Candy Glam

ISM top innovation winner: 1. CREATINE - Gummy Bar with chocolate


Product: CREATINE - Gummy Bar with chocolate

Company: CREACIONES JUGAVI

Energy Bar with CREAVITALIS® Creatine Monohydrate

Formulated with CREAVITALIS® , the purest and most bioavailable creatine monohydrate, this bar is designed to enhance your strength, power, and muscle recovery. Its irresistible combination of natural banana and 70% dark chocolate makes every bite a functional and delicious experience.


2. Winner: Chocolate Espresso-Martini Pearls

ISM top innovation winner: 2. Pulp ´n Choc fruity mix


Product: Chocolate Espresso-Martini Pearls

Company: Chocolaterie Carré bv

Dark chocolate pearl, filled with a liquid Espresso Martini Cocktail

A premium dark chocolate pearl filled with a smooth Espresso Martini cocktail: rich espresso, a hint of vodka and coffee liqueur, wrapped in silky chocolate. Blending the elegance of today’s most popular cocktail with the booming coffee culture, this indulgent bite captures one of 2026’s most irresistible flavour trends.


3. Winner: Cookie slab “Cinnamon Roll”

ISM top innovation winner: 3. Cookie slab “Cinnamon Roll”


Product: Cookie slab “Cinnamon Roll”

Company: Gottfried Wicklein GmbH & Co. KG

The very first Christmas-themed cookie slab.

Crafted from fine cookie dough and topped with a delicate sugar glaze, each slab evokes the taste of a freshly baked cinnamon roll. It brings together everything we love about winter days: the scent of cinnamon, a cozy feeling of comfort – and, of course, the unmistakable taste of Wicklein.
The intricate holiday ornament pattern turns the slab into a little edible work of art.

Innovations of the New Product Showcase 2026

Catalogue New Product Showcase 2026

The outstanding innovations of ISM 2026

Catalogue (.pdf)