ISM: 02.–05.02.2025 #ISMCOLOGNE

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New Product Showcase Award

Honouring Excellence: The New Product Showcase Award

Each year, the New Product Showcase takes centre stage – and it’s no surprise why. This is where the most exciting ideas and innovations in the confectionery and snack industry get the spotlight they deserve. As a highlight of ISM and ProSweets Cologne, it’s more than just an exhibit; it’s a trendsetter for the entire industry.

At the heart of this showcase is the New Product Showcase Award, celebrating exceptional creativity and setting a benchmark for quality. This prestigious accolade not only highlights industry excellence but also serves as a trusted signal for retailers and buyers.

The top innovations are selected by an independent and expert jury - experts from the fields of industry, trade and science. The three best innovations are awarded prizes and honored in a private setting at the festive ISM dinner.

Be part of the excitement, discover cutting-edge innovations, and explore tomorrow’s trends – live at ISM and ProSweets Cologne!

Presentation of the winners

When: Monday, 3 February 2025, Day 2 of the trade fair

Where: Hall 10.1 at ISM and ProSweets Cologne

Why Attend?

  • Discover outstanding innovations in the confectionery and snack industry.
  • Be the first to see which products will set tomorrow’s trends.
  • Connect with trailblazers and industry leaders driving the market forward.

Don’t miss this moment of celebration and inspiration – we’ll see you there!

The top 3 innovations of ISM in 2024 were:

1. Winner: ChoViva, Planet A Foods GmbH


Product: ChoViva

Company: Planet A Foods GmbH

Pure innovation: instead of cocoa beans, oats and sunflower seeds from the region are used in an innovative production process. This creates the full-bodied, chocolatey flavour that everyone knows and loves.

Read here the interview with Marketing Manager Jessica Karch of ChoViva

2. Winner: Cacaofruit Bites, Gudrun Commercial

ISM top innovation winner: 2. Cacaofruit Bites


Product: Cacaofruit Bites

Company: Gudrun Commercial

Sustainability, innovation and an explosion of fruitiness in one delicious treat. The filling is infused with an extract from the pulp of the cocoa fruit.

3. Winner: PEZ MyHEAD, PEZ International


Product: PEZ MyHEAD

Company: PEZ International

It's never been done before! With PEZ MyHEAD you can create a personalised PEZ dispenser - for yourself, your family, friends or business partners.

Read here the interview with Hans Bangelmeier of PEZ International

The jury

Information on the members of the jury.

To the overview