Lacmi

"Lacmi is Roshen’s joyful and approachable chocolate brand, crafted to bring lightness, brightness, and everyday happiness to consumers. With its signature creamy milk chocolate and recognizable cheerful design, Lacmi turns simple moments into little celebrations. The range is created for those who seek playful taste combinations, soft textures, and a chocolate experience that feels friendly, uplifting, and full of character.
Produced using high-quality cocoa beans, carefully selected inclusions, and Roshen’s refined chocolate-making expertise, Lacmi delivers a smooth melt and a naturally sweet, creamy profile. The assortment spans a wide variety of flavors—from classic milk chocolate to fun and modern combinations with whole nuts, crispy inclusions, caramel layers, or airy textures—ensuring there is a Lacmi bar for every taste and mood.
Consumer insights show that Lacmi stands out for its pleasant sweetness, light and creamy texture, and delightful flavor variety. Shoppers love Lacmi for its accessibility, emotional appeal, and feel-good personality that resonates strongly with families and younger audiences.
Whether it’s a classic chocolate bar, a crispy treat, or a soft creamy filling, Lacmi offers a moment of uncomplicated joy—perfect for sharing, snacking, or simply treating yourself throughout the day."