HOT-NUT CHALLENGE

The HOT-NUT Challenge presents an innovative product with high potential for viral spreading and consumer engagement. It functions as a structured social game and flavour challenge in one, designed specifically for groups of friends.

Key Aspects and Commercial Value

Progressive Concept: The product contains increasing levels of heat (from "EASY PEASY" to "WTF"), ensuring a repeatable and escalating experience that encourages multiple uses and purchases.
Structured Group Play: The game features clearly defined roles ("Hot One" and "Cool One") and specific tasks for each heat level. This mechanic encourages active social interaction and competitive repeat play.
Added Value Packaging: The inclusion of collectible stickers for each completed level acts as both a motivator and proof of success, enhancing the overall perceived value of the product.
Marketing Support and Customer Engagement

Powerful Marketing Tool: The challenge is directly linked to social media through the hashtag #HOTNUTChallenge and a grand annual prize. Customers generate their own marketing content, driving organic growth and brand visibility.
Maximizing Fun: The combination of intense heat and funny social tasks (e.g., dancing, repeating melodies, making up stories) maximizes the product’s entertainment value.
Target Audience: Ideal for parties, friend gatherings, and impulse gift purchases within the challenge segment.
Technical and Logistics Details

Product Type: The product is a ready-to-play challenge kit designed to create a structured and memorable spicy experience.
Consumer Warning: Clear instructions are provided on the packaging for the roles and tasks for each level.