Roshen Bars

"Roshen Bars represent a modern, indulgent take on countlines—an impulse-driven category that continues to grow across markets all over the worls. Designed as a “small luxury for everyday victories”, Roshen Bars offer consumers an elevated chocolate experience while delivering strong value for retail.
With up to 50% crunchy chocolate coating and a selection of rich, perfectly balanced fillings, each bar combines multiple textures to deliver outstanding taste satisfaction. Crafted with high-quality cocoa beans, refined ingredients, and a precise tempering process, Roshen Bars achieve a glossy, melt-in-your-mouth finish that reflects Roshen’s commitment to quality excellence.
The assortment includes both milk and dark chocolate options and spans a diverse range of flavor territories—from classic indulgence to nutritious pleasure and flavor sophistication. Consumer research across Europe highlights key advantages: better-than-expected taste, a generous amount of chocolate, and consistently high quality that leaves a positive, lasting impression. Whether it's the creamy Crème Brûlée, exotic Coconut & Almonds, crunchy Crisps & Peanuts, or the deep richness of Dark Cocoa Fondant, Roshen Bars deliver a memorable treat moment—perfectly suited for impulse purchase and repeat enjoyment."