The ISM magazine

Trends. Innovations. Developments.

Discover the world of confectionery and snacks! Exciting articles on trends, innovations and developments in the industry await you here. Whether new taste experiences or sustainable packaging - be inspired and find out what's moving the international confectionery world.

Latest articles

Impressions of ISM Middle East 2025 in Dubai with visitors.

ISM Middle East 2025: A trade fair that is breaking records

ISM Middle East 2025 sets new standards: Crowded halls, strong trends and a region that is defining the future of the global sweets market.

Unwrapped chocolate Santa in front of Christmas decorations - symbolic for seasonal sweets at Christmas.

Seasonal sweets: This is how brands use them successfully

From Easter eggs to Advent calendars: Seasonal sweets are very successful on the confectionery market - and attract the consumers reliably over the festive period.

Close-up of dark chocolate with almonds as a symbolic image for superfood trends in the sweets industry

How superfood trends are conquering the sweets trade

Superfoods have now arrived in the sweets world too. Trends featuring quinoa, goji berry and co. are uniting sweetness with functional benefits.

A small box containing six chocolates, next to a red gift ribbon

How sweets brands can impress with limited editions and co.

Limited editions and personalised sweets attract attention and strengthen brand loyalty.

A young woman with pink hair and a pink jacket holding a skewer of sweets in her hand.

Sweets Survey: Gen Z and millennials are shaping the industry

From flavour fusion to co-branding: The ISM Sweets Survey reveals what Gen Z and millennials expect from sweets in 2025.

Display of colourful candies, fruit gums and innovative sweets as an example of sweets trends

How start-ups are shaping the sweets trends of tomorrow

Sweets reimagined: Start-ups are shaping trends with sustainability, the experience factor, and digital proximity.

All articles