ISM: 01.–04.02.2026 #ISMfamily

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New Product Showcase | Hall 10.1, Stand B 081 / C 110

New Product Showcase at ISM

Tomorrow's trends. Discovered today. At ISM

Every big success story starts with an idea. At ISM precisely these ideas become visible: Bold concepts, surprising products and trends that will shape tomorrow's snacks and sweets world.

An independent jury comprising of experts from the industry, trade and field of science will select the best innovations. The three winners will receive their awards at the ISM.

Experience what will impress tomorrow
The future of the industry is waiting in Hall 10.1. The visitors can discover the most exciting new products and experience trends in the New Product Showcase in real-time.

Your opportunity as an exhibitor:
The New Product Showcase is your ticket to the limelight. Present your product where the decision-makers, media and trendsetters examine the items closely.

You are an exhibitor and want to take part in the New Product Showcase?
Click here to apply

The top 3 innovations of ISM in 2025 were:

1. Winner: Yummy super sour candy paper, Primus Wafer Paper


Product: Yummy super sour candy paper

Company: Primus Wafer Paper BV

Super sour candy paper - unlike anything you have tasted so far!

Interview with Wouter Smits

2. Winner: Pulp ´n Choc fruity mix, Confiserie Vandenbulcke

2. Winner: Pulp ´n Choc fruity mix, Confiserie Vandenbulcke


Product: Pulp ´n Choc fruity mix

Company: Confiserie Vandenbulcke

Pulp ‘n Choc fruity mix fair trade120g: Dark Lemon, Milk Orange & White Strawberry
Chocolates with cocao fruit filling


3. Winner: wO´s, Barth

3. Winner: wO´s, Barth


Product: wO´s

Company: Barth Ltd.

The guilt-free choice for health-conscious snack lovers

You are an exhibitor and want to take part in the New Product Showcase?

Innovations of the New Product Showcase 2025

Catalogue New Product Showcase 2025

The outstanding innovations of ISM 2025

Catalogue (.pdf)