ISM: 01.–04.02.2026 #ISMfamily

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Die Strategie des Hypes | Event on the ISM - the world's largest trade fair for sweets and snacks

The hype strategy

from Koelnmesse GmbH
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03.02.2026 | 11:40 a.m. - 12:00 p.m.
german
Creator, Marketing
Logo
Koelnmesse GmbH
Messeplatz 1
50679 Köln
Germany
+492218210
info@koelnmesse.de
www.koelnmesse.de
Talks & Tasting Stage, hall 10.1

The event

Can hype be planned? Influencer HeyMoritz proves with his chewing gum brand HEYYY that it can. He shows how to not only reach Gen Z, but also mobilize them, and how radical community proximity and fast storytelling can turn a classic impulse purchase at the checkout into a real lifestyle statement.

 
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Speaker(s)

Creator & Brand Builder


HEYYY GmbH

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