Biscuits - this is what internationality tastes like

Biscuits and above all their production often look back on a long tradition. In addition to the recipe, the shape is also frequently characteristic for biscuits. Almond biscuits, cinnamon stars or croissants - one already imagines the pastries as soon as one hears the name. Traditional pastries also often arouse emotions. Through a corresponding product packing and presentation, associations with festive occasions and other positive experiences are conjured up.

Renowned manufacturers are represented at ISM Cologne, who will present their traditional bakery products. Biscuits and durable pastries are not only served with coffee at Christmas, but indeed the whole year round, both in the private and business context. Hence, with a diversified product range you can address different target groups.

• Bakery products from all over the globe by international manufacturers
• A diversified product range so different groups of customers can be addressed
• Innovative packing designs for an attractive product presentation
• Personal exchange with the manufacturers

Sachertorte from Austria, macarons from France, baklava from Turkey...

Made out of simple ingredients like butter, flour and sugar, bakery products arise that are unique for their countries of origin. The biscuits at ISM Cologne whisk you off on a sweet trip around the world. So that your customers can dream of distant countries while enjoying their coffee and cakes, ISM offers you the opportunity to expand your range of products in a versatile manner. This not only applies for sweet bakery products, but also for bakery snacks.

Over 1,000 exhibitors from 76 countries are presenting their specialities - don't miss out on an exchange and collaborating with international manufacturers!

The essential difference between biscuits and durable bakery products is their shelf life. Whereas durable bakery products like biscuits, gingerbread, waffles or rusks have a longer shelf life, fine biscuits and cream cakes, stollen or cake have to be consumed within a short period of time. At least up until now! Because thanks to the technological developments it is in the meantime possible to extend the shelf life of fine biscuits. Discover what the modern production of fine biscuits looks like at ISM Cologne - and which advantages you can enjoy as a result.

Of course, fine biscuits require the corresponding packing, which also contributes towards a longer shelf life. However, primarily the purpose of the packing is to convince the customers. Equipped with the right designs, the products conjure up positive memories and emotions among their customers, which incite them to buy. Innovative packing designs are thus a fixed component of the product segment „Biscuits“. These also include sustainable packing materials, which are becoming increasingly more significant for the end consumers.