ISM: 31.01–03.02.2027 #ISMfamily

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ISM Start-up Area

You could discover exciting start-ups and their innovative ideas!

Our start-ups will present their latest innovations at ISM 2026. Here you can be inspired by creative founders.

These companies are present:

Logo bluewave

bluewave EXPORTS

Wavers is a better-for-you snack brand — light, crunchy, and delicious — available in trendy, craveable flavors such as Late Night Pizza, Extra Cheesy, Spicy Pickle, and Hot Honey.

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Logo Pompongs

Pompongs

Vegan, dried passion fruit snacks with no artificial additives. Conscious and natural enjoyment. A uniquely round moment and the perfect energy boost for everyday life, sports, or simply as a snack between meals.

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Logo Go Fitness

GO FITNESS

Innovative protein snacks featuring low sugar, high protein, and a unique taste and texture.

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Logo Wegain GmbH

Wegain GmbH

WEGAIN develops functional snacks and nutrition products for everyday use.

The range includes nut bars, ginger shots and additional functional products with clearly communicated benefits. WEGAIN is widely listed in grocery retail and combines proven demand with scalable retail formats.

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Logo HANJOY

Mission Trading Co.,Ltd

Hanjoy Tteokbokki Snack is a Korean rice-cake-flavored snack inspired by the classic sweet and spicy street food tteokbokki.

BERNARD chocolatier

BERNARD chocolatier (ss58 Ltd)

Chocolate Ball is a playful chocolate creation inspired by the iconic football design, combining smooth white and dark chocolate segments.

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Logo DelicDay

DELICDAY Sp. z o.o.

A soft keto cookie combining noble pistachios with the green power of matcha. Created for conscious consumers following a low-carb and keto lifestyle.

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Logo ZEEN

ZEEN Tech AG

We fry in water. World first patented technology: dry, fry, sterilize, expand, roast, bake.... All in pure water.

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Logo Upsters Energy GmbH

Upsters Energy GmbH

"UPSTERS caffeine candies are the smart alternative to coffee and energy drinks: small, convenient candies with caffeine for a fast energy boost – perfect for on the go, at the office, or while studying.

At a glance:

  • 24 caffeine candies in one tin = 12 coffees
  • 2 UPSTERS = 1 coffee / energy drink
  • Works in 5–10 minutes
  • Sugar-free
  • With B vitamins B3, B6, B9 & B12"

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Logo GaMa

gama-zuckersuess GmbH

As a pioneer, our company launched the first Ramadan calendar on the German market, establishing a completely new product category in the grocery retail sector. The calendar combines tradition, variety, and enjoyment, offering a contemporary alternative to the classic Advent calendar.

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Logo BenFit - The BF Food Innovation GmbH

BenFit - The BF Food Innovation GmbH

BenFit® GO+ Croissant

The smart on-the-go snack: high in protein, extremely low in sugar, low carb and rich in fiber. The BenFit® GO+ Croissant keeps you full for longer, delivers energy without a sugar crash and tastes like a real croissant. The better alternative to protein bars – sweet, functional and ready to go.

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