ISM: 01.–04.02.2026 #ISMCOLOGNE

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ISM 2025 in Cologne: These 5 tips will make your trade fair visit a success

Are you ready for the biggest sweets fair in the world? Just a few days to go: ISM 2025 in Cologne opens its doors and invites you to experience the latest trends of the sweets and snacks industry up close. ProSweets Cologne, the international supplier fair for the sweets and snacks industry, is being staged parallel. Together they form the Sweet Week – an ideal platform for industry professionals to discover the current trends, get to know innovations and establish valuable contacts. Here are 5 tips for a successful trade fair visit as well as four of the most important networking events.

ISM in Cologne: A trade fair stand with colourful confectionery and the Cologne Cathedral made of chocolate in the foreground.

5 tips for a successful visit to ISM 2025 in Cologne

  1. Thorough planning for a successful trade fair visit
    The Visitor Guide of ISM 2025 and Cologne provides important information on exhibitors, events and services of the sweets and biscuit fair.
    • Tickets: Purchase your tickets in advance via the Ticket Shop . Your ticket also serves as a public transport ticket for the network of Rhein-Sieg (VRS).
    • Arrival and accommodation : Plan your arrival in good time and secure yourself accommodation early – there is a high demand.
  2. Targeted selection of exhibitors
    So that you can selectively visit exhibitors, all of the exhibitors are listed in the list of exhibitors of ISM 2025 in Cologne. This allows you to identify those companies and products that particularly interest you in advance.
  3. Effective time management during the ISM in Cologne
    The opening hours of the International Sweets and Biscuits Fair in Cologne are from 9:00 a.m. to 6:00 p.m. on 2 to 4 February and from 9:00 a.m. to 4:00 p.m. on 5 February. Plan your appointments so that you can also enjoy spontaneous encounters and discussions.
  4. Everything in one app for an organised visit
    The app of the ISM in Cologne is a valuable tool that allows you to organise your trade fair visit efficiently. With functions like hall plans, an overview of the exhibitors and an appointment organiser you will always be well-organised.
  5. Networking and grooming contacts
    Make use of the many programme items and networking opportunities of ISM 2025 in Cologne. Events like the Get-together by Lab5 or the Sweet Week Production Summit are ideal opportunities for establishing new contacts and grooming existing relationships.

The most important networking events of ISM 2025 in Cologne

  1. Sweet Week Production Summit
    A highlight of the Sweet Week is the Sweet Week Production Summit, which brings the exhibitors and visitors of ISM and ProSweets Cologne together. The event serves as a platform for engaging in an exchange about current product trends and innovations. With exciting lectures and discussion rounds, the summit gives an important outlook of the future of the sweets and snacks production.
  2. Get-together by Lab5
    The Get-together by Lab5 in Hall 10.1 is a further highlight. This networking event brings industry professionals together so they can engage in an exchange in a relaxed atmosphere and establish new business contacts. The Lab5 by ISM is well-known for its innovative and inspirational power - an ideal place to initiate pioneering cooperations.
  3. ProSweets Cologne Party
    The ProSweets Cologne Party is an indispensable networking event that brings the day at the fair to a pleasant close in a casual atmosphere. Here you can meet other experts and decision-makers from the industry and engage in an informal conversation.
  4. Sweet Week - Talks & Tasting 2025
    This event combines lectures and product tastings. Take the opportunity to learn more about the current trends and market opportunities and try out new products directly on-site.

Further highlights of ISM 2025 in Cologne

New Product Showcase

The industry's latest products are presented in the New Product Showcase. This special exhibition offers you the possibility to experience innovations up close and identify potential trends.

Visitors to ISM in Cologne discovering innovative products in the New Product Showcase under large plastic, pink-coloured lettering.

New Product Showcase at ISM in Cologne. Image: Koelnmesse

ISM Award

The ISM Award is an inspiring event that distinguishes outstanding performances in the sweets and snacks industry.

ISM 2025 in Cologne: Network, discover, be successful

ISM 2025 and the co-located ProSweets Cologne create a fantastic platform for innovation, business development and the exchange with other industry professionals. Seize this opportunity to discover new products, establish valuable contacts and gain impulses for your business. With good preparation and by participating in the manifold networking events your visit to the Sweet Week 2025 will become an unforgettable experience with a high degree of added value for your company.