If you have booked one of the three options, the rest happens automatically. All users who redeemed one of your exhibitorcodes are automatically assigned to your team. The scanned contacts can then be downloaded collectively by any teammember.
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Lead Management
More leads. More overview.
Lead management that works - directly, centrally, together.
Experience intelligent lead generation right where it matters most: at your stand at ISM. With our location-based marketing service, you can target trade visitors exactly where they are. A simple QR scan is all it takes to capture a new contact — no paperwork, no missed opportunities, just seamless digital workflows at your fingertips.
Organize your leads centrally within your team, add notes in real time, and export everything at the push of a button. Whether for instant follow-ups or strategic business development, turn every trade fair encounter into a valuable business opportunity.
FAQs about lead management
How does lead tracking work within the team?
What criteria can be used to select message recipients?
Industry or product interest. The complete list of criteria can be found here .
How can I view and export the leads I generated?
The leads collected as part of the Lead Management product are accessible via the event app under 'Networking-Contacts':
- Under 'Company Contacts', authorized users can view all contacts generated by their team.
- The export function allows you to download all company leads as a CSV file – including the information 'First tracker', timestamp and team notes.
- Important Note: Notes from other team members are only visible in the CSV export, not in the app itself.
- The exported data can be used for follow-up or for import into your own CRM systems.
Only for the lead management smart & select packages
How does location-based push messaging work?
To receive your personal push message, visitors must meet two basic requirements:
- Use of the trade fair app
- Consent to receive push messages and location sharing (GPS and bluetooth)
If these two conditions are met, visitors will receive your message as soon as they enter the hall where your stand is located.
In 'Lead Management Select', you can further define whether the message should, for example, only be sent to visitorsinterested in a particular industry or product area.
How do I create my personal push notification?
After booking the relevant product via the Koelnmesse media shop, you will receive an email from our service provider. Thisemail contains a link to the Content Manager, where the content of the push message and the associated landing page canbe defined. In 'Lead Management Select', you also have the option to further define your desired target group.
Can I see who received my notification?
No, currently it is unfortunately not possible to see who received the message.
What success metrics are available for the products and will I receive a final report?
On average, around 6% of visitors who received a push message subsequently visit the sender’s stand for at least one minute.
The conversion rate and the specific number of visitors generated at your booth through the product are provided in a finalreport a few days after the event.
Is it possible to transfer the tracked leads directly into my CRM?
Yes, please contact our sales colleagues. Lead Management Ultimate offers the option to transfer the tracked leads directlyinto your own CRM via an interface.
Contact
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Marco Blume Sales Manager Services
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