New Product Showcase

Full (innovation) power ahead: Your product under the spotlight!

The New Product Showcase of ISM has been attracting attention in Cologne as the centre of innovation since 2009. This exhibition section is the perfect setting for the striking presentation of your new products. In the year 2026, you once again have THE opportunity to shine in front of a professional audience of buyers and industry insiders.

Let your creations be assessed by experienced jury members from the industry, trade, specialised media and science sectors. These experts will select the three most innovative products of the year. The ISM Consumer Award has been conferred as an additional consumer prize since 2023.

So, what are you waiting for? Place your products under the spotlight in Hall 10.1 and let yourself be celebrated.

Take advantage of this unique opportunity to establish yourself in the world of sweets and snacks.