ISM Functional Sweets

Functional sweets are the next big trend: They combine indulgence with added health benefits and particularly hit the right nerve of younger, health-conscious consumers. On the "ISM Functional Sweets" special area in Hall 10.1, you will learn which products will conquer the shelves tomorrow.
So, sample, discover and engage in a direct exchange with the manufacturers!

Here you will find:

• New, functional products that go beyond classic taste
• Sweets with real added value: Vitamins, minerals, collagen, plant extracts
• Products that provide targeted support: Sleep, concentration, digestion, immune system.
• Manufacturers, who are rethinking sweets: clever, healthy, trendy

• Live products insights: Try new products before everyone else
• Trend-oriented know-how: Learn which claims and ingredients are currently in demand
• Direct exchange with manufacturers: Ask questions, initiate cooperations, understand innovations
• Inspiration for your product development: Experience how indulgence, healthy and creativity come together

• Functional sweets are growing steadily (+3% CAGR) and are increasingly gaining significance among the consumers
• Lollipops (+71%) and water-based ice lollies & sorbets (+41%) currently offer the greatest opportunities
• Products with added vitamins/minerals as well as those that boost energy, reduce stress and promote skin and heart health are in demand
• Consumers not only select sweets for enjoyment, but also to make them feel better, tank energy or relax

(Sources: Innova Snacking Survey 2025, Global / Innova Category Survey 2025, Global

Your benefit: Anyone who visits ISM Functional Sweets, will gain exclusive insights, can try the products before everyone else and establish valuable contacts to manufacturers!