The ISM Consumer Award 2026 will once again choose the absolute consumers' favourite from an exclusive selection of products from the New Product Showcase. Together with ISM partner, @foodnewsgermany, 10 products are selected based on quality criteria, pricing and customer satisfaction to excel in a captivating competition.

The winning company will be duly celebrated on Tuesday, 2 February 2026, at 10:30 a.m. on the Talks & Tasting Stage in Hall 10.1.

General conditions of participation

All participants of the New Product Showcase Award have the opportunity to take part, provided they consent to these conditions. The nominated products are published on Instagram before the opening of the fair, where they are available for the voting. The voting process is public. The winning product is announced on the Tuesday of the fair.

Foodnewsgermany is THE industry magazine for food news and food trends. On @foodnewsgermany , the largest social media channel for food news, brand new foods & drinks, current food trends and, of course, news about the Consumer Award are regularly posted.

The food community of 187,000 followers is given a voice here. Each individual can help decide which creation deserves to be honoured as the most popular product.