Making decisions in the VUCA world: how to enable early warning for market shifts with the help of market and competitor intelligence

In just the last five years, disruption has intensified across the economy, politics, trade, technology, and demand & supply—often faster than planning cycles can keep up.

This session shows how to create an early-warning capability that turns market and competitor intelligence into timely decisions and action. You will learn how to: Classify events by predictability and impact to focus attention where it matters Build a “full radar” view: macro trends, category signals, customers, channels, and competitors Leverage data effectively—combine internal KPIs with external sources (news, pricing, trade flows, social, patents, filings) to detect weak signals

Use simple analytics (signal scoring, thresholds, trend breaks) and clear governance to reduce noise Translate alerts into decisions: what to watch, when to act, and who owns the response Identify and seize windows of opportunity before competitors do. Expect practical frameworks, examples, and templates to apply immediately.