Positioning Your Brand for Success in Africa’s Surging Sweet and Snacks Market

Africa’s sweet and snacks market is entering its fastest growth phase, driven by a young population, rising urban lifestyles, and an appetite for flavours that blend global trends with local identity. Winning in this space requires more than a great product, it needs cultural insight, smart distribution, pricing discipline, and an understanding of Africa’s informal-formal retail realities.

In this session, Oluwatoyin Akintayo shares practical strategies for brands looking to win across West, East, Central, North, and South Africa. Attendees will learn how to read evolving tastes, apply cultural positioning, use proven distribution models, optimise pricing and pack sizes, scale through partnerships, and build trust in a competitive snacks market.