ISM: 01.–04.02.2026 #ISMCOLOGNE

EN Icon Pfeil Icon Pfeil
EN Element 13300 Element 12300 DE
  Christian Weiten | Speaker of the ISM - the world's largest trade fair for sweets and snacks

Speaker

Logo
Christian Weiten
Xucker GmbH
Founder & General Manager

About Christian Weiten

Born in 1970 and self-employed since 1991, Christian Weiten has been dedicated to healthy nutrition for decades. In 2010, he founded Xucker GmbH to make sugar-free sweet indulgence accessible to as many people as possible. As a pioneer, he played a key role in establishing the sweeteners xylitol and erythritol in Germany. Today, the Xucker brand offers a wide range of products, including fruit spreads, ketchup, chocolate, and other typically sugar-laden foods – all sweetened without added sugar. His goal for 2025 is to build strong partnerships with the industry to further expand variety and reach, making “sugar-free” a true mainstream choice.


loading