ISM: 01.–04.02.2026 #ISMCOLOGNE

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Gunz Warenhandels GmbH: From Regional Roots to a Global Trading Partner

Mäder, July 2025 – What began in 1986 in a warehouse on the Gunz family farm has grown into an internationally active trading company with customers in over 100 countries. Gunz Warenhandels GmbH, now managed by the second generation, has combined its passion for food with global thinking, collaborative service, and entrepreneurial groundedness for nearly 40 years.

Worldwide presence The company’s core business lies in the international distribution of food products across various categories. From Madagascar, Chile, and Hong Kong to the main markets of Germany, France, and Austria: Gunz products are in demand around the world.

Everything from a single source With around 1,200 items, 20 private labels, and a comprehensive service package, Gunz offers its retail partners a well-thought-out total package. Around 50 sales professionals support customers directly in about 15 countries. They are backed by logistics teams in Mäder (AT) and Magdeburg (DE) as well as an experienced back-office team.

Strong brands, strong partners In licensing, Gunz has for years partnered with well-known European football clubs such as FC Bayern Munich and Borussia Dortmund. Ajax Amsterdam, Feyenoord Rotterdam, and PSV Eindhoven have also been part of the licensing portfolio for some time. Gunz is expanding its brand portfolio to include one of the world’s strongest sports brands and will become an official licensing partner of the National Football League (NFL). The new fan-food line in official NFL design will be available in European retail and wholesale from autumn 2025. These clubs’ licensed products create attractive sales opportunities worldwide.

Fairtrade commitment Sustainability, human dignity, and solidarity are core values of the company. Years ago, Gunz chose to partner with Fairtrade Austria. Today, the entire chocolate range bears the Fairtrade seal. Around 40 million of these packs are sold annually in over 100 countries.

About Gunz Gunz Warenhandels GmbH is a family-owned company headquartered in Mäder (AT) with a logistics center in Magdeburg (DE). The company stands for collaborative service, international food expertise, and a fair, sustainable approach.

Press contact: Gunz Warenhandels GmbH
Zollweg 1, 6841 Mäder, Austria
T +43 5523 63636-0
E marketing@gunz.cc
www.gunz.cc

To the press compartment of Gunz Warenhandels GmbH

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