Swiss manufacturers are implementing global trends in the confectionery sector with numerous new and attractive products. At the SWISS Pavilion, exhibitors will present products that also stand out for their unusual recipes. Sustainability is and will remain a priority.
A visit to the SWISS Pavilion in Hall 4.2 will once again be a must. The popular products and interesting innovations are presented by Barry Callebaut Schweiz AG - Carma, Chocolat Stella Bernrain AG, Choco-Diffusion SA - Goldkenn, HALBA Sweet.Salty.Swiss., Bennetto Natural Foods Europe, HUG AG, Kägi Söhne AG, La Conditoria SEDRUN-SWITZERLAND®, Maestrani Schweizer Schokoladen AG and Villars Maître Chocolatier SA.
Creative chocolate ideas from Stella Bernrain
Stella Bernrain is one of the premium manufacturers of private label chocolates and has been producing Swiss chocolate for almost 100 years. More than 85 percent of their total production is private label products for corporate customers all over the world. Trade visitors looking for an OEM (Original Equipment Manufacturer) partner who can produce genuine Swiss chocolate and specialties of perfect quality under their brand name, with selected ingredients and at fair conditions. Together with the customer, the company develops the perfect chocolate. In addition to a variety of shapes, packaging and certification options, Stella Bernrain will once again be presenting numerous new developments. These include milk chocolate with pretzel pieces, dark chocolate with cacao fruit flakes, or a bar without cacao served with ChoViva and cookies. In addition to the private label offer, visitors can also look forward to the innovations of the in-house brand STELLA.
The finest chocolate couvertures for professionals
Carma, one of Barry Callebaut’s major global brands, sells a broad portfolio of high-quality ingredients for the bakery and confectionery industry. This includes chocolate couvertures, fruit fillings, glazes, confectionery pastes, pre-mixed baking batters, gels and sugar pastes. The focus is on fine chocolate couvertures, which come in six different colors (black, dark, milk, white, ruby and gold). All these couvertures are produced 100% made in Switzerland. The exhibitor is launching three new couverture recipes: one dark couverture with 51% cocoa content and two milk couvertures with 39% and 48% cocoa content, both with reduced sugar content.
High-quality specialties for all the senses
Goldkenn, the Swiss premium chocolate brand from Choco-Diffusion, will present its latest masterpiece: the Goldkenn Malibu Liquor Bar. The chocolate bar masterfully combines the rich, velvety texture of premium Swiss chocolate with the soft, creamy notes of Malibu’s legendary coconut syrup. Goldkenn Malibu Liquor Bar uses only the finest ingredients, including Rainforest Alliance-certified cocoa, to ensure a sustainable and exceptional sensory journey. SwissDream, a top Swiss tourist chocolate brand, presents "Mooji the cow," a charming and fun new addition to the Mooji collection. Mooji combines the image of traditional Swiss cows with modern emojis. Mooji is more than just a chocolate product – it’s a delightful plush toy with a 125 g bag filled with authentic Swiss neapolitans in four delicious flavors: milk chocolate, creamy praline, crispy hazelnut and intense dark chocolate.
Chocolate indulgence without cocoa
The company HALBA, a division of the Coop Cooperative, produces sustainable Swiss chocolate, innovative snacks such as nuts and dried fruits, and premium baking and cooking ingredients. Along with the best raw materials, in-depth know-how and processing to suit each variety, careful roasting, fine rolling and perfected conching are key to giving HALBA chocolate its unmistakable Swiss appeal. Its comprehensive range is offered in conventional and organic quality, as well as with pioneering sustainability credentials garnered through in-house projects to meet the highest Swiss quality standards. HALBA will be presenting reduced-sugar chocolate varieties as well as chocolate without added sugar. HALBA is responding to the increasing demand for functional chocolate with innovative products, e.g. with protein additives. In response to the ongoing cocoa shortage, the exhibitor has also developed “chocolate” without cocoa.
Swiss organic chocolate in charming packaging
Benetto Natural Foods, renowned for its organic dark chocolate, will debut at the ISM. The Swiss-made chocolate brand has already carved out a niche in New Zealand and Australia and is set to expand its reach and influence in Europe.
Crispy, creamy, light and airy
Kägi Söhne combines tradition with innovation. The exquisite waffle products are now among the most popular exports. Kägi will be exhibiting with their classic product, the Kägi Fret wafer bar (50 g). The individually packaged Kägi Classic wafers in 125 g/250 g/500 g bags are ideal for taking out with you or for sharing. Also popular are their light and airy chocolate pralines: the Praliné des Alpes in milk and dark varieties. The company is responding to the trends towards more conscious consumption, smaller packaging units and increasing demand for high-quality gifts with products such as Kägi Crisp’n Cream, a unique crunchy and creamy treat. Its delicate chocolate and milk cream, crispy baked wafers and creamy mousse filling leave nothing to be desired. The new specialty is available as a family pack, in a bag or as a bar.
Promoting impulse purchases with new products
La Conditoria SEDRUN-SWITZERLAND® will once again make its mark with creative confectionery ideas. The range it will be showing at the exhibition includes, among other miniature cakes, its leading products the Mini Bündner Nusstörtli. She is now presenting the zippered pouch containing 80 g of Mini Bündner Nusstörtli as a snack item. One particular sales promotion idea is the “impulse purchase cartons”, which are filled with two Mini Bündner Törtli (38 g). They are specially produced for different seasons, so that the customer can choose the design. The confectionery specialist from the Grison Alps will also be presenting its chocolate products, including its Florentin chocolate bar, as well as new items such as the chocolate clouds and cereal balls lines.
Innovation with Munz, Minor and Avelines
Maestrani Schweizer Schokoladen AG will delight trade visitors with its high-quality Swiss chocolate and confectionery specialties. With the brands Munz, Minor and Avelines, Maestrani demonstrates its innovative strength and commitment to sustainability. All products are free from palm oil, made from 100% Fairtrade cocoa and purely natural ingredients, and are CO2-offset. The focus at Munz will be on the unique new Munz chocolate bars in white, milk and hazelnut varieties, which combine a completely new format with the flavor of the popular Munz Prügeli. The Minor brand continues to expand its range and Minor Crunchy has been added to the range. This new variety offers a new taste experience with the finest hazelnut brittle, coated in melt-in-the-mouth Minor chocolate. The Avelines pralines, whose original recipe dates back to 1922, are synonymous with premium Swiss chocolate indulgence. In 2025, the products will feature a new, modern design, including practical 60 g gift packs and the exclusive Avelines Princesses variety (200 g) made with premium California almonds.
Villars Maître Chocolatier – indulgence since 1901
Villars has been known for its fine Swiss chocolates since 1901. The focus is on producing products of the highest quality. Villars is synonymous with rich, creamy milk chocolate and embodies the best of traditional Swiss chocolate. Villars has positioned itself as an important player in the premium chocolate market with a wide range of products designed for the needs of different consumers. Tasting: to enjoy the authentic flavors of Swiss chocolate; sharing: to enjoy chocolate together with friends and family; gifting: to give pleasure with an elegant gourmet present; and finally, snacking: so you can enjoy chocolate on the go in handy packs. They uses only Swiss milk of incomparable quality and purity. The milk is collected in Neuchâtel, Fribourg and Bern. Swiss milk's unique taste and creaminess, combined with selected cacao beans and Villars chocolatiers' expertise, create the finesse of Villars chocolates.
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