Chocolate: Marabou and McVitie’s
Marabou Oreo rolls: the new to-go snack
As of the first quarter of 2025, Marabou will be expanding its line with the new ‘Oreo’ rolls — an irresistible combination of melt-in-the-mouth chocolate and crunchy Oreo biscuit pieces. Packaged in convenient 67-gram rolls, the chocolate is the ideal companion for people on the go and perfect for placement at the checkout.
The new product combines indulgence awareness and practical portion size and appeals to both chocolate and biscuit fans. Thanks to the sustainable Cocoa Life programme, Marabou is setting an example for responsible cocoa farming.
Breakfast: Rigoni di Asiago Natù fruit spreads, single-portion packaging and Natù almond cream
Natù from Rigoni di Asiago: fruity versions of cherry and peach
In December 2024, Rigoni di Asiago added two new versions to the Natù line: ‘Cherry’ and ‘Peach’. With their fruit content of 95 per cent and natural sweetness, these spreads offer intense kinds in organic quality — without any added sugar.
The new 240-gram jars post a high Nutri-Score A, and gentle processing methods preserve the full fruit taste. The Italian brand Rigoni di Asiago stands for natural ingredients and high quality. Whether for breakfast or for moments of aware pleasure in between — ‘Cherry’ and ‘Peach’ are the ideal companions for a fruitily intense start to your day.
Rigoni di Asiago: sustainable breakfast spreads in single-portion packaging
Rigoni di Asiago is launching a sustainable innovation in the single-portion packaging category: organic fruit spreads in the flavours ‘Apricot’, ‘Strawberry’ and ‘Forest Fruits’ and the popular variants ‘Nocciolata Original’, ‘Nocciolata Dark Milk-free’ and ‘Mielbio’ are now available in environmentally friendly, compostable packaging. This packaging complies with the EN 13432 standard and bears the ‘OK INDUSTRIAL COMPOST’ seal.
Specially developed for the food service sector and wholesalers, the new single-portion packaging offers a practical and environmentally-friendly solution that does not compromise on quality or flavour. Thanks to the innovative single-portion size, the high-quality breakfast spreads from the traditional Italian brand (available as fruity or creamy) are perfect for use in catering. Moreover, as of January 2025, the Nocciolata line will also appear in a fresh, modern look emphasising the benefits of the products even more clearly and attractively.
Natù almond cream from Rigoni di Asiago: a natural source of protein with no added sugar
In December 2024, Rigoni di Asiago expanded its Natù line with the addition of an organic almond cream. Containing more than 90 per cent organic almonds and organic cocoa butter, the 220-gram jar of cream has a short list of ingredients — without any added sugar or palm oil.
Savoury Snacks: Pretzel Pete
Pretzel Pete pretzels ‘Margarita Salt & Lime’: the snack trend of spring
Pretzel Pete presents ‘Margarita Salt & Lime’, an unusual new flavour. Inspired by the popular margarita cocktail, the crispy pretzels combine a delicate salty flavour with a fresh hint of lime — and all without any artificial flavourings. Packaged in a practical 110-gram bag, they are the perfect choice, particularly as enthusiasm for tequila-based drinks is currently on the rise in Germany.
This new product broadens the successful line of Pretzel Pieces and Mixes. The unmistakable ‘Wow’ flavour experience of the margarita pretzels align with the current snack trend and stir the first feelings of spring in retail trade — inspired by America’s classic margarita vibe.
Sweet Pastries: Bonne Maman, McVitie’s, Rigoni di Asiago and The Shortbread Company
Bonne Maman expands its line: from Sweet Hearts to Mini Cookies
Bonne Maman is bringing a breath of fresh air to its product line and inviting customers to enjoy new flavour experiences starting in the second quarter of 2025. Bonne Maman is now introducing a new variant to its Sweet Hearts line to join the sort ‘Chocolate’, winner of the SWEETIE 2023: Sweet Hearts ‘Caramel with Salted Butter’. The new product, made of soft sponge cake reminiscent of Japanese sponge cake, is coated with creamy salted butter caramel and is available in 180-gram packages.
Two further highlights are the brand-new ‘Mini Galettes’ and ‘Mini Cookies’: small biscuits in handy 100-gram packages whose maximum flavour cannot fail to impress. Whether the traditional buttery and crispy recipe or the chocolatey version with 33 per cent chocolate chips — the minis are perfect as a snack or while on the go.
The new ‘Petit Carré Choco Coco’ combines the tart sweetness of dark chocolate with coconut, resulting in a fluffy biscuit with a chocolate coating on the bottom. A chocolate content of 17 per cent and available in 200-gram packages, the crispy biscuits are ideal for chocolate and coconut fans.
Bonne Maman is adding two new cake products to its line: ‘Brownies with Pecan’ (175 grams) offer a nutty-chocolaty ensemble, and the ‘Mini Muffins Blueberry’ (235 grams) delight with a 10 per cent content of candied blueberry pieces for a fruity touch.
McVitie’s Flipz Cookies & Cream: snacking fun with a twist
McVitie’s is adding a new, exciting flavour to its popular Flipz line: ‘Cookies & Cream’. The salty pretzel snack meets a sweet chocolate coating with a creamy vanilla biscuit flavour, offering a striking contrast of sweet and savoury. Packaged in a practical 90-gram resealable bag, the Flipz are perfect while on the go or for sharing with friends and family.
McVitie’s presents new digestives: ‘Golden Caramel’ moments of pleasure
McVitie’s brings a fresh twist to the biscuit shelf with the ‘Golden Caramel’ digestives; the classic sweet and salty wheat biscuit digestive is enhanced by a caramelised, golden chocolate coating of impressively creamy texture and unmistakable caramel flavour. The new product is available in a practical 232-gram package and is oriented primarily to a young, trend-conscious target group.
McVitie’s new ‘Raspberry’ and ‘Lemon’ tartlets: fruitiness in a mini format
McVitie’s is expanding its line of biscuits with the new ‘Raspberry’ and ‘Lemon’ tartlets and bringing fruity variety to the shelves. The tartlets combine crispy biscuit, a fine milk cream and a fruity topping of raspberry or lemon — a summery highlight, perfect for a snack between meals.
Nocciolata Mini Tartelettes from Rigoni di Asiago: natural enjoyment of the highest level
The Nocciolata Mini Tartelettes take the Nocciolata experience to the next level: filled biscuits that enrich every moment of the day with natural sweetness. Like all Nocciolata products, the Mini Tartelettes impress with the quality of the selected ingredients and a simple, natural recipe.
The Irish Shortbread Company: Traditional cookies from Ireland
The brand The Irish Shortbread Company has been available on the German market with three new products since the fourth quarter of 2024. It offers shortbreads traditionally made in Ireland and refined with real Irish butter. The product line comprises three varieties: ‘Original’ (150 grams), ‘Lemon’ (150 grams) and ‘Milk Chocolate’ (180 grams).
Delicatessen: Ponti and Loriana
Ponti: Fig cream for elegant Italian moments
During the first quarter of 2025, Ponti will be expanding its line by the addition of a delicate fig cream combining the unmistakable flavour of Aceto Balsamico di Modena I.G.P. with a fine fig puree. This fruity and spicy creation offers an intense flavour experience and is the perfect accompaniment to cheese, fruit, desserts and ice-cream. Available in a practical 240-gram package, the fig cream transports the best of Italian culinary culture straight to your home.
Loriana ‘La Pinsa’: the Italian food trend for the home
Loriana will be introducing a delicious alternative to classic pizza to Germany during the first quarter of 2025: ‘La Pinsa’. The oval dough is formed by hand and baked on stone, and it combines a crispy outer layer with a fluffy centre. Available in a 230-gram package, ‘La Pinsa’ offers the perfect starting point for any desired toppings; the product is made for use as a base for your selected toppings.
Functional Food: Grenade
Grenade ‘Oreo White’: perfect protein bar for conscious connoisseurs
Grenade, market leader in the protein bar category from Great Britain, presents a new innovation: ‘Oreo White’. Each bar offers more than 20 grams of high-quality protein with less than 2 grams of sugar, making it the ideal choice for fitness enthusiasts and the nutrition-conscious.
Ice Cream: Valsoia
New creations from Valsoia: Italian ice-cream, 100% plant-based
The Italian brand Valsoia is launching two new vegan ice-cream sorts on the frozen food shelves: oat-based ‘Caramel-Almond’ stick ice-cream (package of 3) and soya-based Mini-Sandwich Ice-cream Duo (package of 8). Both new products appeal to consumers with their creamy textures and innovative recipes that guarantee maximum enjoyment.
To the press compartment of Genuport Trade GmbH
Downloads to this press release
