ISM: 23.–25.04.2023 #ISMCOLOGNE

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Boehli is crushing it with Crushed Pretzels

The snack industry relies often on the popular combinations of sweet and salty.

The French pretzel manufacturer Boehli is right on trend with its pretzels crushes. As early as 2017, Boehli decided to make this product available to the snack industry in the usual ingredient sizes 1-4 mm and 2-6 mm.

Especially in the chocolate industry met this product with interest. Crushed pretzels are used in chocolate bars, muesli bars, ice cream and pralines.

Boehli has already increased its sales tenfold since 2017. Today in Gundershoffen (Alsace) 100 tons of broken pretzels are produced annually.

In order to be able to cope with these quantities, Boehli invested in a new crushing line in 2021.

Boehli is currently working on new container sizes so that the product can also be offered in the food service sector for chocolatiers, pastry chefs and restaurants.

To the press compartment of Boehli

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