ISM: 23.–25.04.2023 #ISMCOLOGNE

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Sometimes less is more - new at Boehli: salt pretzels with 50% less salt

Doctors repeatedly warn against consuming too much salt. Boehli wants to make sure that nobody has to go without pretzel enjoyment and this year it has launched a new pretzel product. It's a medium-sized pretzel with 50% less salt. This product is sold under the Boehli brand. So that it stands out on the shelf, this 150g bag has been dispensed with the traditional red, instead it is presented in a light blue.

In terms of taste, the pretzel leaves nothing to be desired and offers consumers who pay attention to their salt balance when they need a healthier alternative. Sometimes less is more!

To the press compartment of Boehli

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