ISM: 31.01–03.02.2021 #ISMCOLOGNE

Guided Tours

Guided Tours ISM

Where do I find the Guided Tours?

Please note the following:

  • Language: English
  • Costs: EUR 20 per tour (first come, first serve).
  • Partner: NutriMarketing
  • Duration: about 1.5 h per tour
  • Meeting point: Passage 10/11, VIP Lounge, Offenbachsaal

To the hall allocation
ISM Guided Tours

Tour 1: ISM 2020 – Fact and figures

ISM is celebrating its 50th birthday. Discover the highlights and trends of the confectionery and snacks industry during this ISM 2020 guided tour. We will visit the most interesting areas of the show such as Trend Court@ISM and its start-up area, the New product showcase, the sweet Kitchen@ISM… and many more.

Meeting point: Passage 10/11, VIP Lounge, Offenbachsaal | Sunday 4:00 p.m.| Monday 1:00 p.m.

Tour 2: Naturally healthy snacks

As consumers are more and more aware of the impact on their health of what they eat on their health, they are looking for better alternatives. But the healthy product challenge is going far beyond calorie, fat, salt and sugar reduction. According to GlobalData, for 69% of global consumers, healthy means natural and for 43% it means fresh/raw. According to Grand View Research, the global market for healthy snacking is expected to reach $32.8 billion by 2025 (21,1 bil $ in 2016). This tour is about minimally processed, natural, authentic, fresh, raw, local products, made with nutritious ingredients, such as nuts, superfruits, legumes, seeds, ….

Meeting point: Passage 10/11, VIP Lounge, Offenbachsaal | Monday 10:00 a.m. | Tuesday 4:00 p.m.

Tour 3: Sustainability: let’s save the planet

People are more and more aware of the fact that there is an emergency to save the planet and anyone that lives on it. According to a study conducted by Greenflex, 74% of European consumers have changed all (15%) or part (59%) of their consumption behaviors to reduce their carbon footprint. Sustainability is about reducing gas emission, water and energy consumption, food waste…but also recycling, fair trade, organic, vegan, and eat local movements…

Meeting point: Passage 10/11, VIP Lounge, Offenbachsaal | Tuesday 10:00 a.m.

Tour 4: Sugar reduced products

After fat and salt, sugar is now the bad guy of the food industry. According to GlobalData, 76% of women and 67% of men find appealing foods and drinks with low sugar percentage appealing 74% of women and 67% of men find products with no added sugar appealing. Therefore soft drinks, confectionery and snacks are the most concerned markets.

Meeting point: Passage 10/11, VIP Lounge, Offenbachsaal | Monday 4:00 p.m. | Wednesday 10:00 a.m.

Tour 5: New sensory experiences

According to Innova Market Insights, 45% of, on average, US and UK consumers are influenced by texture when buying food and drinks, while 68% share the opinion that textures contribute to a more interesting food and beverage experience. Curiosity and the need to be the first to discover new products, drive this quest for novelty which concern more specifically Instagram generations (Millennials, Gen Z, …)

Meeting point: Passage 10/11, VIP Lounge, Offenbachsaal | Tuesday 1:00 p.m.