ISM: 31.01–03.02.2021 #ISMCOLOGNE

EN Icon Pfeil Icon Pfeil
EN Element 13300 Element 12300 DE

Business Ticket and Business Ticket codes

Make it easy for your guests to decide to attend. Take advantage of this opportunity to boost your contact opportunities.

These Business Tickets will give your existing customers, partners and potential customers a strong incentive to visit your stand because they can be exchanged for free admission tickets to the fair.

Good to know!


The Business Tickets offer you and your customers a number of advantages:

For you as exhibitor:

  • You can print your company name, hall and stand number on the Business Tickets. Your customers then see immediately who has sent them the Business Tickets.
  • The handy DIN long size makes handling easier and saves postage.

For your customers:

  • Your customers can now redeem their Business Tickets quite simply online and register for the fair at the same time.
  • The Business Ticket can be printed immediately after the Business Ticket has been redeemed and is also available for mobile devices.
  • This enables your customers to enter the fair without delay.
  • By redeeming your Business Tickets online, your customer will receive a free public transport ticket in a separate e-mail. With this ticket your customer can use the public transport for buses and trains in the extended network of the Rhein-Sieg Transport Authority (VRS). Exempted are Deutsche Bahn AG trains that are subject to a surcharge (e.g. IC/EC or ICE trains).
  • Access to the expanded online information offers users an optimally and comfortable way to plan their visit to the fair. Make use of these benefits for yourself and your customers! Send out your Business Tickets to your important partners and customers in good time. And don’t forget to draw their attention to this service.

Business Ticket codes:

  • The Business Ticket codes are even simpler. You receive a list of ticket-codes and a PDF file containing the most important information on how to redeem them. You can then conveniently forward the codes and the information sheet to your customers via e-mail or as a form letter.

Finally, a few useful tips on the use of your Business Tickets:

  • Please compare the serial numbers of the Business Tickets listed in the delivery note with those on the original Business Tickets. In case of discrepancies, please let us know immediately.
  • Record the serial numbers of the Business Tickets issued to each of your customers. Together with the invoice you will receive a list of the serial numbers exchanged for admission tickets. You will then see which of your customers made use of the Business Tickets.
  • Please note that we will not return the original Business Tickets to you.

Important information how to redeem your Business Tickets

  1. Register online in the Ticket Shop at .
  2. Enter your Business Ticket code in the input field and press “Redeem”.
  3. Your admission ticket is available for printing or for mobile devices.

Business Ticket codes may only be redeemed online!

Your benefit:
When you redeem your Business Ticket, you will receive your free public transport ticket in a separate e-mail. You can use the public transport ticket for buses and trains in the extended network of the Rhein-Sieg Transport Authority (VRS). Exempted are Deutsche Bahn AG trains that are subject to a surcharge (e.g. IC/EC or ICE trains).

Important information:
Please note that the Ticket Shop for ISM 2020 will close on 04.02.2020. After that, Business Tickets can no longer be redeemed online, and the free use of VRS transportation will no longer be possible.

Pricing system for Business Tickets and Business Ticket codes

After the event, we will only charge you for those tickets that were used at the entrance to the trade fair. Please note that it is therefore no longer necessary to send back Business Tickets that have not been used.

Redeemed Business Tickets/Business Ticket codes (day ticket) are invoiced at 40.00 EUR incl. VAT or sales tax.

Before you send the Business Tickets/Business Ticket codes to your customers, make a note of the serial numbers. We will send you a list of the Business Tickets redeemed along with your invoice. This will make it easy for you to find out which customers have made use of your Business Tickets.

Charges of text imprints

Admission ticket vouchers

Costs of uniform text overprint, black monochrome, one-sided, including typesetting:

  • up to 500 copies = EUR 110.00
  • 501 - 1,000 copies = EUR 130.00
  • over 1,000 copies per thousand = EUR 35.00
  • over 5,000 copies = copies price on request

All prices incl. VAT or sales tax.


Koelnmesse GmbH
Messeplatz 1
50679 Köln
Tel. +49 221 821-2994
Write an e-mail