David O’ Neill, CEO, ESMA - European Sales & Marketing Association, Ireland
The ESMA Organisation is an Organisation built around Owners, CEO’S and Senior Directors of Distributor and Manufacturer Companies from across the Global FMCG Industry. For the past 44 years ESMA has been proud to support the ISM Trade Fair in Cologne with on average 85% of all Global ESMA Members attending this very important Global Trade Fair on an annual basis.
ISM Cologne is a very important event for ESMA and acts as our annual platform for meetings with current business partners, seeking out new business partners from across the thousands of top-class exhibitors who exhibit at ISM, seeking out new and innovative products or brands, availing of the opportunity to attract new business partners as an Exhibitor, gaining valuable knowledge of Global Consumer trends and attending the ESMA Chill-out Networking social event which is hosted through the support of the Koelnmesse Team.
Whilst our World has endured the dreadful pandemic of Covid-19 for the past 6 months, our economies appear to be recovering, as citizens, we’re now used to living with this virus and have become respectful of one another’s personal space and conditions. Covid-19 brought our Global Trade Fair events to their knees in 2020 but recovery could be around the corner. It’s my belief, Global Organisations like Koelnmesse and their external Partners who support their infrastructure have learned so much over the past number of months.
It's important to say, Globally, the FMCG Industry have really missed not been able to attend Trade Fair Events, Network with likeminded Business Experts and seek out New Business Opportunities in 2020, it’s my hope and the hope of many ESMA Members and Global Business Colleagues that the opportunity is afforded to all of us to attend our ISM Trade Fair in Cologne between the 31st January and the 3rd February 2021 .