ISM: 30.01–02.02.2022 #ISMCOLOGNE

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IBIS Backwarenvertriebs GmbH | Exhibitor on the ISM - the world's largest trade fair for sweets and snacks

IBIS Backwarenvertriebs GmbH

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IBIS Backwarenvertriebs GmbH
Pascalstr. 14
52076 Aachen
+49 2408 9267121
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Kick-off for the football European Championship 2020

The IBIS top sellers now in a sales-boosting football design


Major football events are events that consumers prefer to watch together rather than alone. For the excitement of a larger group, consumers often make extra purchases. According to Nielsen*, rising sales are particularly noticeable in product ranges with a strong football affinity and higher customer frequency. Especially products such as snacks, sweets, beer and barbecue items are boosting sales.

For the campaign period May to July 2020, we are launching two of our top sellers in the high-selling football design:

Our extra crispy stone oven rolls, refined with virgin olive oil, score points as IBIS "4er Kette" („back four“) among football fans and barbecue enthusiasts alike.

shelf life: 42 days, 4 pieces 300 g

And the IBIS "Halbzeit Snack" („halftime snack“) - already pre-cut - can be turned into a soft and varied XXL sandwich baguette in a breath - ideal even when it's time to go into extra time.

shelf life: 23 days, 4 pieces 340 g

The money’s rolling in at EURO 2020!


* The Nielsen Company GmbH, Football Analysis 2018

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