ISM: 30.01–02.02.2022 #ISMCOLOGNE

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Al Seham Food Materials Company | Exhibitor on the ISM - the world's largest trade fair for sweets and snacks

Al Seham Food Materials Company

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Al Seham Food Materials Company
Piece 42/A, Industrial Area No. 2
Bader City, Cairo

List of Products
Press Release
Company & products
List of Products

This exhibitor shows the following products and commodity groups:

Trend subjects

Sugar free

Target and sales markets

East Africa
Middle East
North Africa
Northern Europe
Others Central America
Others Eastern Europe
Southern Europe
Western Europe
Press Release
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Company & products
"The Xfresh Experience"

Xfresh is a higher quality sugar-infused chewing gum made with an aspect of affordability in mind. To suit the needs of its target consumers, Xfresh is meticulously crafted for university students looking for a mouth-watering experience.
Built from the ground up with its target consumers in mind, the Xfresh product developers have thought up of every single element with care.

When first laying eyes on Xfresh, you’ll be taken aback by the packaging’s extreme contrast within the design. The stark difference between a dark background and a delightfully radiant foreground. How the colors mesh into each other harmoniously.
The effect is achieved after extensive thought and research by both our design and procurement team.

The Design Team
Color psychology was taken into consideration when choosing the background color. Black portrays elements of elegance and sophistication.
Typography used is also in accordance. Curved lines and soft shapes also portray a sense of elegance and grace.

The Procurement Team
When printing, having the correct high quality material to print on is paramount to a design’s success. It is an enabler. No matter how good the design is, it is never portrayed in its entirety when the execution is lackluster. That is the procurement team’s thought process for the material used for packaging.
After opening the box, you are greeted with heavenly white pillows of sugary satisfaction.

The Raw Materials
Gum base
Many sources for gum base were weighed against each other to find the perfect balance between workability, price, and quality.
Workability includes the material’s ability to maintain a long lasting and fresh taste.

Xfresh comes in five explosive flavors that have been hand-picked for the target customers. It’s Jam-packed and filled to the proverbial rim with flavor that’ll surely have anyone craving more!
To find out more about us and our many products, we hope to see you at our stand (Hall 10.2 and Stand B100)