ISM: 31.01–03.02.2021 #ISMCOLOGNE

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Trend Court@ISM

Innovations, current topics and trends - this was the center of the new Trend Court in hall 5.2 at the ISM 2020. Here you found all the highlights for the confectionery and snack industry in one place. In addition, a generous food court offered the opportunity to work up the newly gained impressions in a relaxed atmosphere.

The Trend Court@ISM consists of three main focuses:

- 1 -
Sweet Trends presented by Innova Market Insights

The global confectionery industry evolves continuously and surprises consumers every year with new taste experiences. Again in 2020 Innova Market Insights will inform visitors of the ISM about new product trends and provides insight into the latest developments in Sweets and Snacks. Moreover, three times a day Innova Market Insights will hold their trend presentations at the Expert Stage.

- 2 -
Start-up Area

In 2020, the Start-up Area will again offer 21 companies no older than five years the opportunity to present their products and concepts under a joint roof at the ISM. The entire start-up area will located in the Trend Court of hall 5.2 and is the place for innovations. In addition, all start-ups have the opportunity to present themselves in the scope of a start-up pitch on the Expert Stage.

- 2 -
Expert Stage

The ISM Expert Stage is the first contact point for the exchange of knowledge and information events within the ISM. This are where current topics of the sweets and snacks sector will be covered.

According to Euromonitor International, the global market for snacks reached USD540 billion in value sales in 2019 and is expected to grow annually by 5% until 2023. This development is especially driven by the sales of chocolate confectionery which made up 20% of the whole snacks market in 2019.

To find out more, please register for the free version of the full report “ Sweets and Snacks - Upcoming Trends and Opportunities ”, which is exclusively compiled for ISM Cologne 2020. This report highlights healthy living, premiumisation, foodservice and brand engagement as the three key themes currently shaping the world of sweets and snacks.


Partner Trend Court@ISM: Innova Maket Insights

Partner Trend Court@ISM: Euromonitor International