The New Product Showcase has established itself as a main attraction for all decision-makers. In a high-quality special show, visitors got specific information about novelties of the sweets and snacks industry. In more than 120 displays the exhibitors of ISM presented products that have emerged after the ISM 2018 showcase.
As in the years before, in addition to the best innovations of the special show, an additional prize would awarded for the most innovative packaging of the special show - the ISM Packaging Award powered by ProSweets Cologne.
In 2019, the New Product Showcase took place in hall 2.2.