ISM: 30.01–02.02.2022 #ISMCOLOGNE

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ISM Event - Trend Court@ISM

ISM Event - New Product Showcase

ISM Event - ISM Award

ISM Event - Halal Market

ISM Event - Expert Stage

ISM Event - ISM 1971 - 50 sweet years

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ISM events – Check out exclusive workshops and highlights of the industry

Find out about the latest trends and developments of the confectionery and snacks industry in ISM events!

In addition to top-class exhibitors, the trade fair ISM offers exciting events like workshops and speeches in order to give you additional input for your business.

Discover innovative ideas in our New Product Showcase – pure inspiration for your product development. The confectionery and snacks trade fair will celebrate its start on the first evening with the ISM Award. Find out everything there is to know about the stunning ISM events here. Take advantage of this opportunity to keep up to date on innovations and unique product highlights and to establish valuable new contacts.

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Important dates that you should not miss! Follow us on facebook and LinkedIn and get even more information about new products. We look forward to seeing you.

1 February 2021

Webinar and trade article, „Top Ten Trends 2021 for Sweets and Snacks"

Innova Market Insights


Innova Market Insights presents the 10 Top Trends 2021 for sweets and snacks, which will shape the industry in 2021 and beyond. Important aspects are transparency, health, sustainability, hybrid innovation and modern nostalgia. However, there is a paradox as consumers seek both healthier options through lighter enjoyment, as well as pure indulgence and elevated sensory experiences. Join the webinar to find out, how this can go together.

Are you interested? Then write us an e-mail

15 February 2021

Kick-off for the presentation of new products by our exhibitorsNew product presentation


Even without the „New Product Showcase” innovation special show taking place at ISM this year, we still want to invite you to make use of the ISM communication channels to present your innovations to the trade and the press. Social media postings, press releases and newsletters to the ISM visitors and VIP visitors will take the place of the physical showcases in early 2021. The innovations of the sweets and snacks industry will be communicated over a period of several weeks starting 15 February 2021. Up from 15 February, too, the New Product Database with product descriptions and pictures of the innovations will be online.


You can find the link to the New Product Database here starting from 15 February."

25 February 2021

Webinar and trade article „Experiential Snacking, Innovating with Texture, Format and Flavour“, Euromonitor


The global snacks market is rapidly evolving, with the development of its sensory experience heavily hampered by the impact of Covid-19 and the need to adapt and capture consumers’ demand in the era of the new normal. On the one hand, channel closure and social distancing are causing a loss of momentum due to the new consumer lifestyle. On the other hand, home-seclusion is driving a rapid acceleration in the on-going shift towards bringing the experience home and the increasing relevance of trends such as hometainment.

To overcome the reduced occasions and to stimulate consumers demand, this presentation focusses on the three promising pillars in experiential innovations: texture, format and flavour.

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Trend Court@ISM

Trend Court@ISM

Three exciting special shows bundled in one place - this is the Trend Court@ISM. Everything that moves the Sweets & Snacks industry will presented and discussed here. Benefit from first-class expert knowledge, top-class networking and inspiring power of inspiration!

More about our Trend Court@ISM
ISM New Product Showcase

New Product Showcase

Looking for the latest ISM product highlights? Then the special exhibition at the New Product Showcase is the right place for you. Here all exhibitors have the opportunity to present their latest products in high-quality showcases. In addition, the best products will be selected and awarded prizes.

More about New Product Showcase
ISM Award

ISM Award

The ISM Award is traditionally presented to an outstanding personality from the industry. It will be interesting to see who the jury will chose at the next ISM.

Who was the latest ISM Award winner?

Review: ISM 1971 – 50 sweet years

In 2020, ISM celebrated its 50-year history and looked back on its beginnings. Here you can get an insight into the celebrations once again.

Find out more about the history of ISM