ISM: 30.01–02.02.2022 #ISMCOLOGNE

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ISM events – Check out exclusive workshops and highlights of the industry

Find out about the latest trends and developments of the confectionery and snacks industry in ISM events!

In addition to top-class exhibitors, the trade fair ISM offers exciting events like workshops and speeches in order to give you additional input for your business.

Discover innovative ideas in our New Product Showcase – pure inspiration for your product development. The confectionery and snacks trade fair will celebrate its start on the first evening with the ISM Award. Find out everything there is to know about the stunning ISM events here. Take advantage of this opportunity to keep up to date on innovations and unique product highlights and to establish valuable new contacts.

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ISM elects the top innovations 2021

The winners are Confiserie Burg Lauenstein from Germany, Selectum from Austria and François Doucet from France.

More about New Product Showcase

Important dates that you should not miss! Follow us on facebook and LinkedIn and get even more information about new products. We look forward to seeing you.

1 February 2021

Webinar and Interview „Top Ten Trends 2021 for Sweets and Snacks“ from Innova Market Insights


Innova Market Insights presents the 10 Top Trends 2021 for sweets and snacks, which will shape the industry in 2021 and beyond. Important aspects are transparency, health, sustainability, hybrid innovation and modern nostalgia. However, there is a paradox as consumers seek both healthier options through lighter enjoyment, as well as pure indulgence and elevated sensory experiences. Join the webinar to find out, how this can go together.

Get more information in our blog news

16 February 2021

Kick-off for the presentation of new products by our exhibitors new product presentation


Even without the „New Product Showcase” innovation special show taking place at ISM this year, we still want to invite you to make use of the ISM communication channels to present your innovations to the trade and the press. Social media postings, press releases and newsletters to the ISM visitors and VIP visitors will take the place of the physical showcases in early 2021. The innovations of the sweets and snacks industry will be communicated over a period of several weeks starting 16 February 2021. Up from 16 February, too, the New Product Database with product descriptions and pictures of the innovations will be online.

Further details in our press release.

To the New Product Showcase

25 February 2021

Webinar and trade article „Experiential Snacking, Innovating with Texture, Format and Flavour“, Euromonitor


The global snacks market is rapidly evolving, with the development of its sensory experience heavily hampered by the impact of Covid-19 and the need to adapt and capture consumers’ demand in the era of the new normal. On the one hand, channel closure and social distancing are causing a loss of momentum due to the new consumer lifestyle. On the other hand, home-seclusion is driving a rapid acceleration in the on-going shift towards bringing the experience home and the increasing relevance of trends such as hometainment.

To overcome the reduced occasions and to stimulate consumers demand, this presentation focusses on the three promising pillars in experiential innovations: texture, format and flavour.

You can access the recording of the webinar here (available from 25 February 2021, 9:00 CET) on demand.

Register now for the recording

23 March 2021

Euromonitor International and ISM are pleased to present a webinar discussing confectionery trends and innovations across Western Europe and the US.


The presentation highlights growth markets and trends, looking at the challenges posed by the COVID-19 pandemic. Linda Lichtmeß examines sustainable confectionery, from sourcing to consumption, and new opportunities for functional chocolate and CBD (cannabidiol) snacks.


You can access the recording of the webinar here (available from 23 March 2021, 9:00 CET) on demand.

Register now for the recording

Innova Market Insights "Personalised Nutrition"

Personalised lifestyle diets are gaining in importance. Consumers are looking for foods and beverages that fit their specific lifestyles because they offer the advantage they offer the advantage that nutrition can be individually tailored to the needs of one's own body. Personalised nutrition is also becoming more prevalent in the confectionery and snacks sector.

In the following video, Nicole Jansen, Insights & Innovation Manager, explains which personalised nutrition trends the confectionery and snack sector offers.

Innova Market Insights "Omnichannel Eating"

The foodservice and retail sectors are increasingly overlapping. So people can eat what they want wherever and whenever they want. With the growing range of restaurants, consumers can now directly access many specialty products that were previously only accessible through foodservice. These developments are also evident in the confectionery and snacks sector. Steven Thomissen, market analyst at Innova Market Insights, talks about the omnichannel eating trends in confectionery and what impact the pandemic has had on this in the following video.

Paper on the state of the snacking industry

Foodservice, hospitality and entertainment industries drastically declined in 2020, but the snacking sector still showed signs of growth. Even though the way in which consumers buy snacks has changed, the demand for indulgence during uncertain times has remained high, creating more opportunities for product development and innovation in snacks.

This paper analyses the current state of the snacks market and explores how brands have adapted to new snacking environments.

You can download your free copy here