Trend Court

Name: ISM
Start: 2022-01-30
End: 2022-02-02
Location: Koelnmesse GmbH

Innovations, current topics and trends - this is the center of the Trend Court in hall 5.2 at the ISM. Here you will find all the highlights for the confectionery and snack industry in one place.

The Trend Court consists of three main focuses:

Sweet Trends presented by Innova Market Insights

The global confectionery industry evolves continuously and surprises consumers every year with new taste experiences. Again at the next ISM Innova Market Insights will inform visitors of the ISM about new product trends and provides insight into the latest developments in Sweets and Snacks. Moreover, several times a day Innova Market Insights will hold their trend presentations at the Expert Stage.

Start-Up Area

The ISM Start-Up Area will offer companies no older than five years the opportunity to present their products and concepts under a joint roof at the ISM. The entire start-up area will located in the Trend Court of hall 5.2 and is the place for innovations. In addition, all start-ups have the opportunity to present themselves in the scope of a start-up pitch on Tuesday morning on the Expert Stage.

Expert Stage

The ISM Expert Stage is the first contact point for the exchange of knowledge and information events within the ISM. This are where current topics of the sweets and snacks sector will be covered.